top of page
Writer's pictureKami Schatz

How to Develop a Business Idea: Tips for Brainstorming and Validating Business Ideas

Updated: Jul 17




So, you're thinking about starting a business? That’s super exciting! But I know it can also be a bit overwhelming trying to come up with the perfect idea. Don’t worry, I’ve got your back. Let's dive into some tips for brainstorming and validating your business ideas, just like we’re having a chat over coffee.

Brainstorming Business Ideas

  1. Start with Your Passions and Skills First things first, let’s talk about you. What do you love doing? What are you really good at? Think about your hobbies, your work skills, and the things that make you lose track of time. The sweet spot for a business idea is something that you’re passionate about because that will keep you going, even when things get tough. Grab a notebook and jot down everything that comes to mind.

  2. Solve a Problem Some of the best business ideas come from solving everyday problems. Have you ever thought, “Why isn’t there an easier way to do this?” If something frustrates you, it probably frustrates other people too. Look around your life and think about those little annoyances. What’s missing that you could create or improve?

  3. Check Out Market Trends Let's be real, it’s good to be in the know. Spend some time browsing industry news, reading reports, or even just scrolling through social media. See what’s trending and what people are talking about. Sometimes, you’ll find a spark of inspiration just by staying updated with what’s hot right now.

  4. Brainstorm with Friends Two heads are better than one, right? Get your friends or family together for a brainstorming session. Share your ideas and ask for theirs. Sometimes, just talking it out with someone else can lead to a breakthrough. Plus, it’s a fun way to get different perspectives!

  5. Use Creative Techniques Ever tried mind mapping or a SWOT analysis? These are just fancy ways to organize your thoughts and spark new ideas. Or, try the SCAMPER method (it’s a fun acronym for different ways to tweak and improve ideas). These techniques can really help you think outside the box.

Validating Business Ideas

  1. Do Some Market Research Okay, so you’ve got a few ideas. Now, it’s time to see if they hold water. Start by getting to know your potential customers. What do they need? What are their pain points? You can use surveys, interviews, or just casual chats to get their feedback. Trust me, this step is golden.

  2. Scope Out the Competition Take a good look at what’s already out there. Who are your competitors? What are they doing right? Where do they fall short? This isn’t about copying them, but about finding ways you can stand out. Find those gaps you can fill or ways to do it better.

  3. Create a Minimum Viable Product (MVP) Think of an MVP as a test run of your idea. It’s the simplest version of your product or service that lets you gather feedback without going all in. It’s like baking a small batch of cookies to see if people like the recipe before you open a bakery.

  4. Test the Waters Online Use the internet to your advantage. Set up a simple landing page or run some social media ads to gauge interest. You can even start a crowdfunding campaign. Keep an eye on how people respond. Are they interested? Are they signing up or sharing it with friends? It’s a great way to get real, honest feedback.

  5. Get Some Expert Advice Don’t be shy about reaching out to mentors, industry experts, or business coaches. Their experience can save you a lot of headaches down the road. They can offer valuable insights and help you refine your idea. Think of them as your business fairy godparents.

Final Thoughts

Coming up with and validating a business idea is like a fun, messy, creative adventure. It’s about finding that perfect mix of passion, problem-solving, and practicality. Just remember, every successful business started with a single idea. Nurture yours, stay curious, and keep going. You've got this, and I’m here cheering you on all the way!

12 views0 comments

Comments


bottom of page