The Mindset Shift That Will Transform How You Make (and Keep) Money

Let’s talk about money.

Not just profit margins or pricing—let’s talk about how you feel about money. Because if you're anything like the high-achieving women I work with, money is deeply tied to your identity, your self-worth, your upbringing... and your vision for the life you're building.

And here's the truth most business coaches won't say out loud:

Your strategy can be solid. Your offers can be amazing. But if your mindset around money is stuck in scarcity or shame, you will cap your own growth.

So, let’s shift it. Because the real power move? Learning to see money as a tool—not a trigger.

Here’s how to shift your mindset and finally start making (and keeping) money in alignment with your purpose and goals.

1. Money Is a Mirror of Your Impact—Not Your Worth

Money is an exchange, not a judgment. When someone pays you, they’re not just handing over dollars—they’re saying:

• You helped me solve something.

• You made my life easier.

• I trust you to guide me.

That’s powerful. That’s proof. And yet… many women still hesitate to receive.

If you’ve ever felt guilty for raising your prices or avoided talking about your rates, you’re not alone. But holding back your income is holding back your ability to serve, grow, and lead.

Reframe it: Your income reflects the level of transformation you deliver.

👉 Action Step: Write down three specific outcomes your clients gain from working with you. Post it somewhere you’ll see it every day.

2. Charge to Build, Not Just Survive

Here’s the harsh truth: you can’t run a business on “nice girl” pricing.

Undercharging isn’t noble—it’s unsustainable. And it’s what keeps so many brilliant women stuck, exhausted, and overworked in businesses they secretly resent.

You are allowed to charge rates that reflect your time, your energy, and the results you help clients achieve.

You’re not pricing for today—you’re pricing for the business you want 6 months from now.

Reframe it: Your pricing is a strategic decision, not a personal apology.

👉 Action Step: Audit your pricing. Does it support your business vision? Your lifestyle? Your team (or future team)? If not, it’s time to adjust.

3. Detach Emotion from the Numbers

Your revenue doesn’t define your worth. Your lowest month isn’t a personal failure. Your highest month isn’t your only validation.

When you start treating money as a metric, not a meaning—you unlock clarity. You move from emotional pricing to intentional decisions. You stop fearing your numbers and start using them to grow.

Reframe it: Money is data. Use it to lead, not limit you.

👉 Action Step: Set one clear financial goal for the next 90 days. List the top 3 actions that will directly support that goal (e.g., launch, sales calls, follow-up funnel).

4. Use Money as a Force for Good

This is the part most of us forget: money isn’t just for you.

It’s for the team you’ll hire. The causes you’ll contribute to. The family you’ll support. The freedom you’ll experience. The legacy you’ll build.

You can’t be generous, expansive, or visionary if you’re under-earning and burned out.

Reframe it: Your profit funds your purpose. Period.

👉 Action Step: Choose one way your money will create positive impact in your life or community this year—and make it part of your vision board, strategy, or goals.

Profit with Purpose Starts in Your Mindset

Here’s the shift I want you to walk away with:

• Money is neutral. 

• Money is a tool. 

• Money multiplies your mission.

When you start thinking like a CEO—not just a creator or coach—you stop leaking energy over money guilt… and start building real wealth with purpose.

You are not greedy for wanting more. You’re responsible—for growing into the woman who can lead with integrity, live with ease, and give with intention.

Ready to rewrite your money story and step into your next level? 

Let’s build a business that aligns with your purpose and your profit goals.

Schedule Your Strategy Call